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Important WebsiteTips to Remember

Internet Usage in Canada and US:

Canada:

CA - Population: 32,440,970

22,000,000 Internet users in Dec/06, 67.8% of the population

United States:

US - Population: 301,967,681

208,907,282 Internet users as of Mar./07, 69.2% of the population

Understand how people (don't) read on the Web

Reading on the web is too much work!
Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material.

That's why, web content has to be 50% shorter than print.
Readers on the Web scan text
According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word.

Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.
Readers on the Web are impatient
Readers on the Web are in a hurry to get the information they want, and move on.
They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.

Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.

Attracting attention and retaining reader interest is a challenge, specially as you have just
- 10 seconds to grab attention with your web site content
- 55 seconds to develop an understanding of your company or product

To combat reader fatigue, make it easy for your Web users to get relevant information. Put the most important information at the top. Use clear and concise text.

Readers on the Web are skeptical
Credibility is a major factor in retaining reader interest on the Web.

Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggerated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the main point. Don’t use Adventist Lingo on the Home Page or at all unless you explain what you are talking about. (eg. “Our Worship Services are every Sabbath.”, SabbathSchool, SDA, etc…)

Hyperlinks to the sources of your information or to related information also add to credibility.
Readers avoid information overload
In an average workday, people suffer from information overload . They already have a large number of emails in their inbox to contend with, and several documents to read.
They don't want to spend time and effort reading content that they may not find useful.

Offer your readers information in bite-size chunks which are easily digestible. Use short sentences, short paragraphs, one idea per paragraph.

Use meaningful headlines and sub-headlines which help them nail the information they want, quickly and easily.

Website Layout Tips

· Put some thought into organization.

· Make sure each page in your website has something valuable to offer.

· Minimize clicking!

· Limit page length to 2 screenfuls, or 6-7 screenfuls for articles.

· Include a way to get back to the home page, on every page.

· Include a menu on every page.

· Use contrasting colors or simple backgrounds to make your text easy to read.

· Make the text large enough to read.

· Use a spell checker.

· Don't underline words if they're not links.

· Be Accessible

· Test your links.

Material prepared by pastor Troy McQueen